The Future of Hyper-Personalised Marketing
Customers today expect brands to understand them and their needs. Generic marketing no longer cuts it; hyper-personalised marketing is the…
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Finding Your Personal Brand
Building a solid personal brand is essential for anyone looking to establish themselves in a field, grow their business, or…
Why Third Places Matter for Work-Life Balance
When the day is done, where do you go? If you tend to go from home to work or school…
Is New Zealand’s Tourism Sector Recovering?
Tourism and Hospitality Minister Matt Doocey says the recent International Visitor Survey results show that tourism is continuing to rebound…
‘Swiftonomics’: Taylor Swift’s Potential Impact on New Zealand’s Economy
Many Kiwis were disappointed when it was announced that mega popstar Taylor Swift wouldn’t be visiting New Zealand as part…
Bitcoin’s Surge Against the US Dollar Explained
The price of bitcoin is reaching a new peak. The largest cryptocurrency worldwide reached a record of US $69,202 –…
Cybersecurity Risks for Kiwi Businesses Rise
A third of New Zealand’s most prominent businesses were impacted by cyber-attacks last year. Independent research by Kordia, released this…
Unconventional Workplace Team Building Ideas
From improv workshops to activities in virtual reality, there are many unconventional team building exercises your workplace team can embark…
New AI Tools to Leverage for Business Success
In the business context, AI is an unprecedented tool. Today, using AI tools is a competitive edge that businesses cannot…
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