Understanding Brain Injury Awareness Month
March is Brain Injury Awareness Month, and the truth is that many New Zealanders are unaware of the risks.
When you hear the word ‘concussion,’ your mind likely goes to a vicious rugby scrum or an athletic stunt gone wrong. The reality is that New Zealand’s leading cause of concussion is actually everyday falls.
The Scope of Concussions in New Zealand
Despite the about 33,000 concussions that occur each year in New Zealand, only 22,000 ACC claims are made. That means 11,000 Kiwis are not seeking medical advice for their injury.
Without the right care at the right time, a simple concussion can turn into a long-term struggle.
The Launch of the Brain Injury Awareness Ribbon
Brain Injury New Zealand (BINZ) has launched a new Brain Injury Awareness Ribbon. This vivid green ribbon signifies the green of new growth after winter and is symbolic of persistent life.
BINZ is the national body representing 14 regional organisations throughout the country. As the voice of those affected by brain injury, we provide advocacy and support to those in need.
Community Events and Support for Recovery
BINZ also wants people to know that while brain injury can be life-altering, those affected are not alone in navigating recovery.
Each region will see BINZ active via different community and fundraising events throughout March.
New Zealand has world-class rehabilitation, excellent funding, and strong support networks for those who need it. Whether it’s a minor knock or a more serious injury, early medical attention ensures the best chance of recovery.
The Five Rs of Recovery
The five Rs of recovery are simple but critical:
Recognise – Learn the signs.
Remove – Stop what you’re doing.
Refer – See a medical professional.
Rest – Take it easy for the first day or two.
Recover – Gradually return to normal under guidance.
Raising Awareness and Reducing Stigma
“Our ribbons are intentionally bright to counter the invisibility of brain injury,” said BINZ President Lync Aronson.
“Despite it being a common injury, on average 99 people a day in New Zealand sustain one, and stigma around brain injury remains.”
Encouraging Conversations About Brain Injury
“We hope Brain Injury Awareness Ribbons will spark conversations and build connections. Almost everyone knows someone with a brain injury, even if they don’t know it yet.
“The green ribbon is not just for people who have been personally affected by brain injury, whether their own injury or that of a whānau member.
“The ribbon is for everyone who wants to support the crucial work of their local Brain Injury Association, who supports inclusive, equitable communities and access to services, and who want to encourage open conversations around brain injury.”
The Long-Lasting Effects of Brain Injury
“While it is widely known that brain injury can be caused by traumatic events such as accidents or assaults, few people know that concussion (a common form of brain injury) isn’t always obvious and that the effects can be long-lasting.
“There are also many other causes of brain injury, including (but not limited to) stroke, aneurysm, encephalitis, hypoxia, tumours, and meningitis. Brain injury can also affect people in different ways. Everybody’s story and journey is different.”
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