Jamie Quinn
If there’s one thing we can count on, it’s the speedy progression of the digital marketing landscape. One example of this is how quickly AI has been integrated into our daily lives. It’s hard to keep up, which is why it’s important to not only educate ourselves but ensure staff are well versed as well. As more businesses strive to stay ahead of the curve, investing in professional development has become a necessity.
We’ve put together a list of online digital marketing courses that can be offered to employees for their professional growth and the company’s overall benefit. Whether you’re a small business owner taking your first steps online, a marketing manager wanting to refine your skillset, or someone aiming for a digital marketing certification, there are options ranging from free micro-credentials to industry-recognised diplomas.
From understanding the nuances and constantly changing trends of social media to mastering the art of search engine optimisation (SEO), these courses are designed to equip you and your employees with the knowledge and skills required to navigate the digital world and stay ahead of the competition.
Study Length: 5.25 hours | Fees: Free
Overview:
This free course is designed for small business owners seeking a primer in digital marketing and business growth, marketing managers aiming to enhance their digital marketing skills in areas like advertising, SEO, and social media, and individuals who wish to obtain certification in digital marketing essentials. Students will learn how to create a digital marketing strategy to boost their business’s online presence and following, optimise their website for both users and search engines, and develop comprehensive email, social media, and advertising strategies to broaden their business reach. The course consists of nine lessons and eleven quizzes.
Study Length: 7 weeks | Fees: $309.00
Overview:
Throughout this course, you will gain a deep understanding of digital marketing fundamentals and acquire practical skills through the use of online tools and platforms. The course begins with a clear identification of your target market and an understanding of their media consumption trends. You will craft your unique selling proposition and devise a strategy to effectively communicate your brand and message online.
You will identify the social media platforms and content that resonate with your target audience. You will learn how to design and execute impactful email campaigns. You will also explore various advertising platforms and plan targeted campaigns, gaining insights into when and how to utilise SEO, SEM, Email marketing, social custom audiences, and retargeting.
Study Length: 16 weeks | Fees: $793.00
Overview:
Upon successful completion of this course, students will be equipped with the skills to assess the opportunities, challenges, and risks associated with digital marketing. They will gain an understanding of online buyer behaviour and learn how to effectively engage with and respond to online customers and target markets. Moreover, they will be able to analyse the power of online communities and strategies for leveraging them effectively.
Students will explore various key technologies, techniques, and processes available for attracting and retaining customers and markets in the online environment. They will learn how to integrate online marketing strategies with offline strategies to create a cohesive marketing approach. Furthermore, students will be able to plan comprehensive digital marketing strategies, recommend suitable implementation techniques, and establish performance measures to track success
Study Length: 1 year full-time/ 2 years part-time | Fees: $8744.00
Overview:
This program, co-developed with digital marketing specialists, offers a recognised industry qualification. Taught by industry practitioners, the course content is current and relevant, preparing you to design, implement, and execute digital marketing strategies across various platforms.
You will learn to create effective online advertisements, optimize websites and social media platforms, and understand digital marketing trends. The course will also equip you with skills to increase your online presence, analyse report data, and develop business and digital marketing goals. Overall, the program aims to build your understanding of digital marketing and its applications, preparing you to drive successful digital marketing strategies.