Christchurch is strengthening its position as New Zealand’s leading events city, with new figures showing strong economic returns from the inaugural Super Rugby Pacific Super Round and Electric Avenue Festival.
FreshInfo data shows Super Round brought in 73,187 attendances over three days, with 42,310 unique visitors. More than 16,500 people travelled from outside Christchurch, along with 3,924 international visitors from countries including Australia, the UK and the United States.
Visitor spending reached $13.1 million, more than double the forecast of $6.1 million. Visitor nights also passed 49,000, well above expectations. Super Rugby Pacific CEO Jack Mesley said the sell-out event showed how sport can deliver wide economic benefits, not just stadium crowds.
The event marked the first major showcase at the city’s new stadium, the One New Zealand Stadium at Te Kaha. Crusaders CEO Colin Mansbridge said the weekend showed the strong link between rugby and Christchurch, with packed stands and a lively central city.
Across town, Electric Avenue Festival also delivered record results. The two-day music event drew close to 90,000 people and generated almost $14 million in visitor spending, according to FreshInfo.
Held in Hagley Park, Electric Avenue Festival has become one of the country’s biggest summer festivals. More than half of attendees came from outside Christchurch, with growing international numbers.
Hotel occupancy hit up to 98 percent during the festival period, with nearly 80,000 visitor nights recorded. Industry data shows February hotel rates reached a decade high, well above the national average.
Christchurch Mayor Phil Mauger said the events show the city is “firing on all cylinders,” with visitors helping support local business and bring life to the central city.
ChristchurchNZ says continued investment in major events is not just about short-term spending, but also about building the city’s profile, attracting talent, and encouraging future growth.
Together, the two events highlight Christchurch’s growing role as a hub for sport and culture, with strong crowds, high visitor spend, and rising international interest.
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